I was flipping through fitness industry magazines, Muscle and Fitness, Fitness RX , Muscular Development and few more. I noticed how the industry has turned paranoid. Nowadays there are too many products, too many mass muscle builders, lots of protein products. I wondered what would happen if I tore all the ad pages out of the magazines. What was left was a few articles that also talked about the products that were in the ads.I was wondering if these readers actually buy the advertised products or just they are look at the high gloss pictures. I do not think anyone knows.
My company, Muscle Marketing USA  , now we call it MMUSA,  came on the scene in 1995 at the beginning period of the creatine craze. At one time, we had our ads in so many magazines I cannot even remember their names but that was a great period. The magazines were very informative, the ads placed in them weren’t as cluttered and there was more product variety. Nowadays most products are made by very small number of companies. They market their products with contradicting messages as if the products are competing with each other. Poor consumers if only they knew.

I do not want to go into details about our company’s product and our breakthrough. When we came on the supplement industry scene our competitors (sellers of creatine powder) were infuriated, called us names and cried in protest. They were all wondering how dare we do what we’re doing. It is a long story, but an interesting one. I wrote a book about it called Creatine Warfare. You can get a free copy if you send me your email address. Don’t worry you won’t have to buy anything. If you’re at all interested in the supplement industry you’ll want to read the book.

The book is all about how the so called geniuses of the supplement industry, or Gurus, were after us for many years. Attacks after attacks. Spreading negative publicity. They told everyone not to believe us but only them. They even concocted bogus scientific studies to prove us wrong.
A couple of months ago I was shocked to see that a new product was introduced that claimed to have the same properties as our product. The company claims that once you open the can, the creatine powder will be poured into the can and voila you got your liquid creatine in stable form. Are you kidding me? What bull! Are customers buying into this?

The funny thing is that this company was one of the ones who used to attack us. They tried to take us to court and they claimed that it was impossible to create a stable creatine in liquid form. If it’s impossible, how is it possible now? What a bunch of hypocrites.

My apologies. I got a bit distracted but that was what was on my mind. I did promise you that I was going to be straight and speak my mind. Sometimes a mind like mine changes like the tides in the ocean. I hope that you will be able to excuse my ocean-like behavior. Next time, I will be more focused.